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We know watching NFL football makes you feel manly, but you're going to have to deal with an overwhelming amount of pink on your TV screen this Sunday. There will be pink ribbons on the footballs, the players will have pink chin cups and towels, and refs will have pink whistles, all part of a Breast Cancer Awareness campaign. Peter O'Reilly, the league's vice president of fan strategy and marketing, says the NFL spent upwards of $5 million on advertising and apparel for the initiative.

http://online.wsj.com/article/SB10001424052748704116004575522040245756252.html

For more information, contact Rosenkilde & Associates at (800) 564-0169

Posted 11:30 PM  View Comments

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